Frame idea.

I thought it'd be interesting to see where my poster could sit.
I started thinking of the obveious at first. such as bus stops, billboards etc
but then I thought about museums. Putting a frame around something 
automatically hightens the respect for what's inside the frame. So the
 frame represents both the history aspect of the company but also the care 
and respect of the company.

So firstly I worked with a traditional frame typically found in museums.
I think this may be too "Classy" and "ornate"

Here is a more simple frame. Simple and white = Apple.
This is far more appropriate than the previous frame. 
But theres no harm in seeing other frames.

Final poster for submission.

Here is the final poster I intend to hand in for submission.
I decided to ditch the acetate idea as the photography was poor and the message never communicated well. I wanted to represent apples changes thoroughout the years but also how they make everything simple. I thought the only way to communicate this was resorting back to the layers of mac vectors. I think this works better than previous designs as they show the simplicity of apple and nice, sharp , clean lines.

Ditching the acetate.


I've decieded to ditch the acetate.
It was a tough decisioun seeing how i had put so mch time into them but I jusrt didnt think the aceteate worked. I may have given myself a much bigger task then previously thought. I had intended to use big sheets of acetate but could only work with a3 sheets (because of finance and time) I also had to think of space. I wanted these things photographed in a big room (studio 3) but 1) it was already in use when I wanted to photograph the sheets but also I could only hang the sheets up using string. This made things a bit flimsy and there were times where the sheets would curl up at the bottom and reflected the light, making it harder to photograph..

So I've gone back to the overlaying vectors but only on one layer but strictly in black and white. The colours that i had previously worked with made everything look too busy and complicated.

Adding type.

I wanted everything on this poster to be nice and simple so I stripped it of any uncessary things. A traditional serif typeface is replaced by a nice, simple sans serif one. I also used the current apple logo, just to keep things simple.

1. Simple layout
2. simple type
3. and simple message.

Increasing the type to emphasise the message.
Also playing around with the layout.

Using the old rainbow logo in the colour just to add a touch of colour.

Changing the positioning of the logo.

Placing the rainbow logo in the center of the mac vectors. Also making AGAIN larger and bolder to emphasise the message.

What is a line.
Potential final poster.

Here is a poster designed for a fictional "Apple macintosh history" campaign.
I decided to go with a traditional serif typeface which is reminiscent of previous posters of apple (1970/80's)
I think it turned out really well. Although the photograph isnt very clear, I may need to re shoot the vectors.
I have placed an old apple logo in the right corner because it represents apple's history.


The type may also need to be worked on.

What is a line?
presentation.


Today we each presented our ideas and initial thoughts to the rest of the group. I think it went really well.
I talked through both my context and dp blog. I showed my influences for this brief and also my responses. 
Overall I recieved positive feedback but Dom showed me a link of alternative options of displaying my vectors.

My vectors printed onto acetate.


These came out really well. Despite a few inevitable marks due 
to gunk being on the photocopier. I took the printout of the vectors to the library 
where I photocopied each mac onto each sheet of acetate.


a3 should be a good size to work with. All that is left now is to figure out a way to display these results.

Here I've placed the newest machine over the original macintosh. I photographed it on a window to let light come through the sheets so it's more clear. This could be one way of displaying them but would the environment outside matter? Apart from the background I think this works really well.

Vector print outs.

My vector print outs ready to be photocopied onto acetate.

Acetate

Acetate would be perfect for what I want to achieve. If I can get each mac vector printed onto each sheet of acetate then you would be able to see the change and progression throughout the years. This will also solve the "favouritism" problem I've been having. This approach shows each mac in it's own right.
Another positive of acetate is that it's clean and minimal. Keeping with apple's iconic style.

Ditching the colour!


I figure I need to ditch the colour. Apple are well known for being minimal in colour. 
My problem with the colours is that they make really sophisticated machines look either childish or over complicated.
I need to look more into the designs of Apple and apply it to my work.
I also need to decide what format these drawings will be - and why.
IE. Posters, Ad campaigns showing the history of apple mac's.

Illustrator vectors


I've transferred my drawings into illustrator and traced around them, staying true to the simple lines.

 them
Original macintosh (1984)

Most recent Imac.

Side by side the first thing that strikes me is how much the shape has changed throughout the years. The first macintosh is basically a box and has very few curves to it's exterior, whereas the most recent imac is very curved in comparison.


MICHAEL CRAIG MARTIN


Influenced by Craig Martin's work I overlapped the old mac with the newest mac.

My initial thoughts were positive but i realised you can't see the difference in each machine as the colour of the strokes are the same. It looks abit of a mess. I need to do something to show the difference/change in both machines.

Here I have shrunken the size of the old mac because it's now "insignificant" to the present machine.

I felt reducing the size of the original macintosh in comparison to the newer machine was abit unfair, when the original macintosh was released it was a massive event. It was new and exciting. It was , in it's time, as important as the newest iMac is today.
I've resolved this problem by changing the machines back into their original sizes but to show difference and change I have reduced the opacity of the macintosh. This was so the idea came through clearer.


EDIT - looking back on this design I realise how I'm just making the imac look more important again.
I need to think of a simple solution.


(A few minutes later)
EUREKA! 
Referring back to michael craig-martin's work I notice he uses different colours in each object. I'm not sure wether his colour choice is significant, but it's a great way of showing the different features of each object.


What better colours to use than apple's very own rainbow colours used for an early logo.

Green = C 62   M 1   Y 81   K 0

Blue =   C 90   M 10   Y 0   K 0

Using the first colour of the logo to represent the macintosh and the last colour of the logo representing the latest mac. It works much better than the previous designs as there is no hierarchy or favourite.


More Mac vectors  - 

Macintosh II

Imac g3 (the first imac)




Imac g4

Imac G5

Most recent Imac.

Final result -
I've decided to apply each colour segment of the apple logo to all the macs I've vectored.

Here are all the macs in their respective colours overlapping one another. Personally I think it looks like a colourful mess. I need to tidy it up a little and make sure the idea is clear.

All the outlines against a black background. This was to make the individual machines and their colours stand out more, but once again it's become an unmanageable mess.

Here i've decieded to hide the other macs and concentrate on just the first macintosh and the most recent macintosh. Although i wanted to show a progression and the evolution of macs I think it's worth trying this approach first. I've still kept the blue and green to keep it relevant but it looks like something out of TRON or a poor 80's apple campaign.

This time I've removed the colours just to see what the outcome was. I didnt want to have the same problem I had before ( not telling which mac is which ) So I've spread both the machines apart.

Reverting back to colour and binning the black background.

What is a line // first drawings// Primary research drawings.


Latest Imac

It's been a few years since my last serious drawing. I used to be quite confident with a pencil but now It's grown apparent that I've lost my drawing skills. This is my usual style of drawing. A very sketchy approach with many rough lines. It's my most relaxed method. However, my subject, the iMac is a very sleek and elegant computer so I don't think this style of drawing would be appropriate. 

Tracing the inital sketch but this time using simple lines to show the imac in it's simplest form. Apple have a gift of making things so simple but beautiful so I think it's right to use simple single lines.

Front view.

I've used only straight lines for this one. I thought this could be a literal take on "What is a line?" 

This is a contrast to what I previously said but i thought it'd be interesting to take a childish approach to drawing out such a well crafted machine.

A drawing of the inside of an iMac g5. i felt like i got to know/understand the machine so much more whilst drawing it's "organs" it's inner workings. There were ALOT of things I couldn't include because they were so small but i drew what i could see with my own eye.

ANOTHER MAC DRAWING// shaded.

Ideas and Concepts Workshop: What is a Line Brief.





In groups, we listed ideas and techniques of mark making.
Here are the results.

What is a line?



Using the manipulation of line, frame, format, media, and colour you are to produce a body of work that visually investigates one of the following definitions of the word: "line".
Your final resolution should be based around one of these four quotes -

1. "A formation of people, objects or things on besides/behind the other."
2. "A connected series of events, actions, or developments."
3. "The descendents of one individual."
4. "A mark indicating position, connection, or boundaries."

Photography sessions.

Moving on from last time, I was still sticking with "RED" but chose a specific rule to take into consideration when taking photos.This rule was mainly to do with composition. I was photographing red objects but also showing a hint of type. I thought it was interesting to see how the colour effects the reading of the type.I'm really pleased with the results and they work really well as a set. I'm not quite sure how I'm going to push this further. Perhaps gather all the type of the photos and create a word/phrase. 

RED!

This week we were each given a theme for our photography. Mine was red.
The limitation was that the objects had to be in the college building so me sarah and max went around photographing red things.

Whilst doing this task, I realised just how many red objects were in college. It as if your eyes see red everywhere when you're looking for it. It sounds stupid but if I were to ask you to photograph every red thing in the building you would think you'll be restriceted to just bits of building or cans but you'll be surprised.

shorts

Iburprofen box

Juice Label

Berol Pen

Don't panic flyer.

Rexel folder