24/10/12 Crit.

Today was concept crit day. It allowed everyone to show their refined briefs and also research and initial design development.

This was my feedback -

To be honest, I was very disappointed with the feedback. I understand people can only blog by what they see but the response isn't very constructive for what I had shown.  I appreciate the compliments and I don't mean disrespect but the fact that the people critting my work didn't circle any quality boundaries added to the disappointment.

Abandoning vector idea and focusing on paper bird.

Tuesday's crit was fairly positive
Those who critiqued the work said it didn't seem quite resolved yet and there should be more attention on the colourful birds. So after Tuesday's crit, me and Will spoke with Jane, and decided to abandon the vector idea.
We concluded that the vectors didn't fully communicate the texture and pure beauty of paper.
However, Will and I are still keeping the black and white envelope. We also settled on the langage/tone of voice of the deliverables.


Example -
The grey envelope will have type on it saying "In a grey world, everyone needs a splash of colour"

PEER FEEDBACK. | OUGD203 YCN FEDRIGONI.

On Wednesday (7th) we all had a group crit where we showed our boards to show our concepts and visual direction.
This was the feedback.

PROBLEM ANALYSIS
Has the brief been anylysed appropiatlet in order to identitfy and clarify the range of problems posed. Does the evidence presented suggest that the brief/problems have been fully explored and understood.

FEEDBACK -
The audience still needs defining.
Ask yourself, what's cheaper? Fedrigoni or GFsmith?
Why are people no longer buying paper and going digital?

CONCEPTUAL DEVELOPMENT
Comment on the breadth and range of conceptual development presented. Are the ideas informed by appropriate research and represent a significant and innovative approach to idea generation in response to the identified problems.

FEEDBACK
Is the time-lapse idea really relevant? People want to touch the paper not see it.

DESIGN PROPOSAL
Comment on the appropriateness of the proposed design solutions. Are they relevant to the brief and do they fully exploit the creative potential/opportunities offered by the brief.

FEEDBACK -
Seems appropiate but what can you do that's different?
Really creative but try and steer away from juvinile asethetic.
Engage the audience.


IDEAS - Create a book with stills from the time-lapse.
Nature concept is relevant to papers origin. Use the colours of the paper to create landscapes and trees. (Different seasons)