PEER FEEDBACK. | OUGD203 YCN FEDRIGONI.
On Wednesday (7th) we all had a group crit where we showed our boards to show our concepts and visual direction.
This was the feedback.
PROBLEM ANALYSIS
Has the brief been anylysed appropiatlet in order to identitfy and clarify the range of problems posed. Does the evidence presented suggest that the brief/problems have been fully explored and understood.
FEEDBACK -
The audience still needs defining.
Ask yourself, what's cheaper? Fedrigoni or GFsmith?
Why are people no longer buying paper and going digital?
CONCEPTUAL DEVELOPMENT
Comment on the breadth and range of conceptual development presented. Are the ideas informed by appropriate research and represent a significant and innovative approach to idea generation in response to the identified problems.
FEEDBACK
Is the time-lapse idea really relevant? People want to touch the paper not see it.
DESIGN PROPOSAL
Comment on the appropriateness of the proposed design solutions. Are they relevant to the brief and do they fully exploit the creative potential/opportunities offered by the brief.
FEEDBACK -
Seems appropiate but what can you do that's different?
Really creative but try and steer away from juvinile asethetic.
Engage the audience.
IDEAS - Create a book with stills from the time-lapse.
Nature concept is relevant to papers origin. Use the colours of the paper to create landscapes and trees. (Different seasons)
No comments:
Post a Comment