List of deliverables for Typeface brief.


Two typefaces -

1. Traced from scandinavian buildings

2. Based on Scandinavian architecture.

two booklets for each typeface

type posters (for each)

Postcards (for each)

Online foundry

Nordic mag (Change header into my typeface and proposing how it could  be used practically.)

Further typeface development.

It's slowly becoming an obsession. I need to move onto another character.
Not much development going on as such. I was just trying to perfect certain angles and the curves of the character.

I quite like the tall ones. I think they work well. I find the small and very tall R on the left very interesting.  My least favourite has to be the two biggest ones. They seem to resemble a spider or an insect.

I then moved onto another letter. The letter C
Here are some initial designs.

Again i experimented with rounded and sharp edges as well as different angles.

I tried out different weights and different thickness of pens. I also sat it next to the newly developed "R" to see how it would work and also to see if both letters are consistant.

Some further development. Although I think it's working well with the angles I reckon I need to revise different angles/shapes. I think the two on the right have the most potential to work as a typeface (at this moment in time)

Other drawings.

I gained further understanding of the buildings when I drew them. It helped me understand the angles and perspectives a lot more, So I continued to do so for other examples of scandinavian architecture.

The top ones are drawn in a clean fashion using little detail.
The bottom one includes quite a bit more detail.  I love the perspective of the bottom one
and how it almost acts as an optical illusion.

Other Scandinavian examples.

Here are a selected few Scandinavian buildings.

I tried to focus on buildings with sharp angles but found a great example of scandinavian architecture using clean, rounded elements.

Brief 1

Branding a local company.

Create a set of branded materials that capture the character

and personality of a chosen company, and communicate it to it's customers.

Concept / Proposition.

Choosing an existing, local company and refresh it's identity. By using the company's existing

logo or creating a new one where appropriate, communicate the character and unique selling point across a range of branded materials. 

Background

Seeing as the brief will be primarily research driven, it's important

to get to the root of what makes that company tick.

You must communicate the character of your chosen company accurately.

Considerations.

What company are you going to choose?

Consider the range of companies that exist from charities to non profit organisations,

through to multinational brands.

What services/products does the company offer? What lifestyle are they trying to sell?

Who are the company's current customers? and why do they want to attract a new set?

What branded materials will be appropriate to attract new customers and be reflective of the company's personality? 

Target audience

A specific client market the company wants to target, determined through research, while keeping the existing customers.

Tone of voice.

The tone of voice should reflect the company's personality.