Brief # 2
No Comment.
Translate the concept of No comment
onto a range of printed material as well as on screen through
idents
Background
No Comment think that sometimes images need no explanation or commentary, which is why we created no comment and now no comment TV: to show the world from a different angle.
No Comment focuses on events happening over the world.
Focus it more on the local Leeds area.
Considerarions
Logo may need updating.
Perhaps neutral type such as helvetica.
Tone of voice
Informative, strong
Deliverables
A DVD with indents
DVD packaging
Promotional material
Postcards
Picture house promotion
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