Just testing out different weights and typefaces.
helvetica neue condensed black.
Gill sans bold.
In this design I have repeated the same command over and over again. Not only to grab peoples attention, but also so when men leave the barbers (after being persuaded not to shave) they won't be tempted to shave once they're home. It becomes embedded in their thoughts.
Here, I have rotated the command so it becomes a landscape format. Not sure if I want the whole book to be landscape.
Garamond bold. I think the big bold typefaces fit better.
I've increased the point size on "Don't" to emphasise the point.
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