TELL A LIE CONVINCINGLY
After much deliberation we thought "Tell a lie convincingly" had the most scope, could do a lot with it but above of all we felt like we can have a lot of fun with it (Depending what lie it is being told)


NEXT STEP - DISCUSS WHAT LIE TO TELL 
CONVINCINGLY 

KNEW
So after a group discussion we decided to go against promoting a new product. Instead we're going to tell a new fact everyday! This is going to be aimed at people commuting to and from work and will be designed to brighten up their day.


KNEW -
knew is the name of the whole thing.
The reason behind the name is simple. KNEW is knowing,knowledge etc
and it just happens to have the word NEW in it.  (new fact)


CONCEPT BOARD

UPDATE - 

We are changing from "Tell a lie convincingly" to Get people to try something new.
Time to get brainstorming. We all decided to go our separate ways to have a 
think and then we can bring all our ideas together on Thursday.

So heres my thought in all this.
Theres a few ways this task could be dealt with.
We could either get people to try something new - i.e. Try skydiving.
or we could promote a new product - A new chocolate bar or a new drink
I'm leaning more towards the new product idea myself. 
Mainly because it's open to alot of things. 
Branding, website,packaging, advertising  etc.
Where as something like skydiving I could only see as a 
campaign promoting skydiving as a whole thing. It's a bit vague for my liking 
(Obviously I need to discuss this with the group)
But I really like the potential of a new product.

Communication is a virus - How does it spread?


We as a group, have been given a task. We are required to produce a graphics response that engages with a specific audience. Our response should consider the context and environment in which you aim for it to be delivered. We will need to identify this as part of our initial concept proposal.


We should aim to identify, analyse and use existing means of distributions in order to select an appropriate method of communication.


We were given a list of options to choose from

1. GET PEOPLE TO TRY SOMETHING NEW
2. GET PEOPLE TO TALK/COMMUNICATE MORE
3. GET PEOPLE TO READ MORE
4. GET PEOPLE TO GIVE MORE
5. GET PEOPLE TO TELL THE TRUTH MORE
6. TELL A LIE CONVINCINGLY
7. GET PEOPLE TO USE PUBLIC TRANSPORT MORE
8. GET PEOPLE TO RECYCLE MORE
9. GET PEOPLE TO USE THEIR VEHICLES MORE RESPONSIBLY
10. GET PEOPLE TO LIVE HEALTHIER LIVES. 

Immediately after the brieding had finished we had a group talk and decided on -

6 - Tell a lie convincingly.