Brand Birmingham update -
Due to the fact I spend most of my time in Leeds these days (I've been back to Birmingham twice this year), it would only seem appropriate to alter the Birmingham brief.
It isn't as simple as changing the name of location,
Leeds and Birmingham have very different histories, and, are quite obviously in different locations on the UK map. This means different accents, attitude, culture, music, places to go etc etc, all of which may alter the tone of voice and brand deliverables.
But I believe this will benefit me as being in Leeds most of the time would allow me to gather more primary research and if needed, could easily pop into the city centre to gather more information/photographs.
Like always, I will be posting all the research on my design context blog.
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