Friday, 23 March 2012

Colour applied to mailout.

I've applied the colour bird to the mailouts.


The problem I had with this design was the positioning of the white box. This had to remain as it contained important information that needed to be read. The white box was hiding most of the features of the bird so it meant expanding it just a tad so all the feautures like the wing and beak poked out but it looked quite forced and unconformable.


With that in mind I decided to expand it so much that the bird took up 80% of the space. This made it look more natural than the previous design whilst still showing telling features of the bird (beak) I really like how it's coming together now. It's communicating both paper and colour without looking like a invitation for a bird watching event.



Portrait.

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