As part of the marketing campaign Will and I wish to show not only that paper can be bent into all interesting and beautiful shapes but also show the appreciation for paper itself.
The reason people buy Fedrigoni paper is for the incredibly high quality paper. To communicate this we decided that the paper should speak for itself with no attention to type or image. The idea is to get the highest quality stock from Fedrigoni and print a tiny body of type in the left hand corner with the message "It's beautiful isn't it?"
Initial thumbnails.
Seeing as how we wish the paper to speak for itself as well as being bent, we wanted little attention to type and just focus on the paper.
These thumbnails show just how small we want the type and the way we wish to communicate the message that paper is beautiful. Notice the placement of the type, this is to reinforce the message.
We also added a possible paper fold that will make it clear that it's paper the message is about paper. The message reads "It's beautiful, isn't it?"
A quick mac mock up of what I've thumbnailed.
UPDATE - one thing I've come to realise with this idea is that it communicates the quality of the paper and not really the colour selection. Back to the brief.
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