DELIVERABLE LIST
A final list for the deliverables -
CREATIVE REVIEW AD - To fully appreciate traditional methods, we must first understand how messages are sent without the use of technology. The journey begins at creative review. We are fully aware that design agencies across the country are subscribed to the monthly magazine and to take full advantage of this fact, we have included a creative review ad promoting the event and will be our first deliverable.
MAILOUT - This mailout will be sent out to design agencies and creative minds alike.
EVENT proposal - To promote the Imaginative Colour selection tool, an event will be held at Fedrigoni's showroom in London with special guest Andy Singleton. The event will include a paper craft session with Andy to get people falling in love with paper all over again. Keeping with the theme "Let your imagination taking flight" the showroom will be decorated with beautifully hand crafted birds, crafted from the finest Fedrigoni paper and will be based on the colours of the imaginative range.
ON SCREEN PRESENCE -
Alongside out mailout and advertisements in CR online presence would be ideal to reinforce our campaign.
The main consideration throughout all of these delioverables is, consitsency, and they need to work well together.
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