Seeing as more4 has undergone a rebrand I thought I'd keep up and ditch the old logo in favour of the new one. Seeing as how I wish to play with the logo in my sequence/idents it may be useful if I vectored it. This allows me to play around with the logo without any pixelation/damaging the quality and therefore affecting my whole sequence/ident.
I began by grabbing a screegrab of the logo into illustrator.
I then began to zoom in to see what I was working with
Notice how when I zoom in the quality of the image decreases and it's pixels are highly noticeable.
I then began to trace around an individual triangle using the pen tool. (White stroke so I could see what I was doing)
Using the effects menu I rounded off the corners with a corner radius of 1.
I duplicated the rounded triangle and flipped it to create a square.
I then duplicated these squares and placed them accordingly to form a 4.
Using the colour eyedrop tool I filled in the individual triangles with colour to match the original. I did this until I ended up with this.
As regards to the font used for the logo, I had came in to a bit of a dilema. I coulnd't find the typeface. I did some research and according to the MORE4 style pdf, the original typeface used is More4 BOLD which meant it was a specially designed typeface. The new typeface looks very similar to REPLICA (designed by Norm)
Unfortunately this typeface costs over $400 and it's almost impossible to find an alternative typeface so I temporally solved this problem by downloading a vector of the original more4 logo and adding the type used in that for the new logo.
THE END RESULT.
I know I'm jumping the gun a tad but I know that I will need it when putting the idents/sequence together. Because it is now vectorised I can zoom it and change the scale of the logo to whatever size I want.
No comments:
Post a Comment