Wednesday 28 September 2011

Concept and idea Building
The history of beer.

Today's concept and idea building workshop with tutor Fred was really successfull. I surprised myself with how many possibilities were avaliable from one "Good".

SUBCATEGORIES.

1.WHAT MAKES IT GOOD?

*Beer has changed the course of human history not once not twice but over and over again right from the very beginning.
*The written language was invented because of beer - The Mesopotamians needed to start recording their barley harvest somehow, thus, they began writing it down.
*It helped save many lives during the Middle Ages and established modern health care?
Water was extremely dangerous to drink back then, as it carried many deadly germs. So, everyone drank beer instead. Boiling the water and barley together killed the germs and bacteria, making beer safer to drink than the water.

*It gives us something to drink whilst watching the football/attending parties.

2.WHO WOULD FIND IT GOOD? 
*Beer enthusiasts.
*Pub goers
*The elderly
*Historians

3.WHO WOULDN'T FIND IT GOOD? 
*Alchoholics
*The straight edged 

 4. IF YOUR GOOD WAS A CELEBRITY, WHO WOULD IT BE? 
*Stephen Fry
*Alan Murray
*Ricky Tomlinson
*Paul Gascoigne

5.IF YOUR GOOD WAS A PLACE, WHERE WOULD IT BE?
*Ye Olde Trip To Jerusalem (Oldest pub in England)
*The National Brewery Centre
*Ancient Iraq. (First recipe for beer was written here)
*Plzen, Czech Republic.(where lager was invented)


6.IF YOUR GOOD WAS AN EVENT, WHAT WOULD IT BE?
*Oktober Fest 1810 (First Oktoberfest)
*Woodstock 1969 (People coming together, drinking beer)
*Watching a football game at the pub with mates.


7.IF YOUR GOOD WAS A PRODUCT, WHAT WOULD IT BE?
*A beer clock

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