FINAL PRODUCTS
Beer bottles. These are designed to only be sold at pubs. The different shaped logos on the labels determine which type of beer is in the bottle. This is so the customer can ask for a "Diamond" when ordering a bottle of ale.
Pint glasses. As you can see the shape concept runs throughout the range.
A bartender pouring a pint of HOB lager.
PRINT -
Business card.
Letterheads (front)
Letterheads (back)
Launch night poster. (A3)
Product specifications.
Beer Labels
Colour - white
Dimensions
10cmx6mm
Print process
Rotary screenprint.
Posters
Colour - (photograph)
C - M- Y- K
Dimensions
A3, A4, A6
Print process
Litho.
BEER LAUNCH NIGHT POSTER DEVELOPMENT.
At first I was going for a more contemporary layout and experimenting with the placing of the type (running down the border of the poster) but then as development continued I found myself going back into a more traditional layout using traditional typefaces. I felt my first few layouts wouldn't sit well with my brief and would be hard for my audience to "get". My brewery is targeted at those who want a nice, easy pint of beer. So I'm just going to keep it simple for now.
I'm not sure about the EY UP but I shall what I end up with after developing further.
