These are just some initial sketches for the UK GREETINGS brief.
The idea is pretty clear and simple. The receiver of the card will receive an a5 card with the word HAPPY printed with large type. When opened, the card will reveal another card within the card. As they open each card a new word is revealed. I didn't really want a flat card that one just opened and instantly received the message. I wanted something more fun and interactive and something that would work over a time period.
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