As mentioned previously I wish to communicate the quote in the punchiest way, seeing as it's quite a short quote.
I started with a new document in illustrator. I'm working to an a2 format and given it 3mm bleed.
I then began to layout the type. Firstly I thought it may be interesting to use just one typeface -
BRANDON GROTESQUE. I changed some of the word's point size to show hierarchy. Although I want this quote to be shown in a punchy way, I don't wish to use too many typefaces like the previous poster.
I also think it may be interesting to use a different layout to the Dawkins poster. This adds variety.
This idea of using just the one typeface is working okay so far.
Introducing different weights.
As well as changing the point size of some words, it may be worth showing variety in weights.
I've made the buzzwords the heaviest as they are the buzzwords I want readers to be drawn to.
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