Tuesday, 2 October 2012

WORKSHOP # 1


WANTS AND NEEDS

In this module it's important to recognise and distinguis what I WANT to do and what I NEED to do.
We started off with 5 blank pieces of paper. A category for each sheet.

1- SKILLS
2- PORTFOLIO
3- QUESTIONS
4- WORK/PRODUCTS
5- RESEARCH

MY LIST  

1.SKILLS

WANTS.

Craft Skills
Illustrator Skills
software skills
Book binding
Drawing skills
Paper folding
Photography
Editorial
Prioritising skills
Dreamweaver
Patterns
Hand rendering type skills

NEEDS

Craft skills
Software skills
brief writing skills / articulate
Organisation skills
photography
Research
Project management
Enterprise skills
Targeting focused audiences
Dreamweaver / css skills
Laser cutting
Presentation skills - Arctiulate my thoughts both verbally and visually
Print finishing - Gives work a higher sense of quality and consideration.

2.PORTFOLIO

WANTS

Fine Artist collabs
Exhibition material
Branding
Conceptual briefs
Typeface design
Contempary
Work that reflects my style / personality
Application of colour theory
Live briefs
Personal Breifs
Design for the culture sector
Collaborative brief
Packagaing brief
Design that shows off my skills
Woek that evokes emotions
Work that informs
A touch of humour
Uniqueness
Various stocks within portfolio

NEEDS

High standard of type work
branding
editorial
Photography collab
Type heavy portfolio
Uniqueness
Feedback from professionals
Knowledge and recognition of on screen presence
Understanding of signage and universal communication
Well written briefs / Description of brief (concise)
Substational briefs and lighter briefs (balance)
Competition briefs.
Work that would get me employed
Own typeface

3.QUESTIONS

WANTS

-What stock is appropiate?
-Is this too little / not enough
-Have I answered the brief?
-Should personal briefs go in my portfolio
and how will it affect my chances of employment
-Does not getting a job straight after graduation affect my chances of employment?
-Does my portfolio reflect my skillset successfully?
-Is my dissertation too vague?
-With the briefs being substantial, do I have enough time to do things such as - screen printing?
-How many hours should I spend on my dissertation each week and how many words are recommended each week?
- How much doest a student usually spend on this module?
- How big is too big (thinking big)
- How much common ground does architecture share with typography
- What typeface compliments architecture best?

NEEDS

- How much is the budget?
- Have I pished the brief far enough?
- Do I need to start again?
- Does it make sense?
- Am I targetting the right audience?
- Is the audience focused?
- How do I create a focused portfolio whilst still show variation in my abilities?
- Could working primiarkly with print hold me back?
- How much experience do I need working with studio before setting up on my own?
- Does my branding reflect me as a designer?
- How long will it be before I get a job post grad?
- Is my dissertation too vague?
- Are my design decisions backed up on my blog?
- Am I looking at the right stuff?


4. WORK/ PRODUCTS

WANTS 

A publication documenting favourite/current architects
Brand Birmingham
A zine to be sold at fares
A blog collating things that inspire me/intrigue me.
Live briefs
Universal communication
signage
briefs that experiment with different stocks
Type work that compliments photography
Develop a brief that is pattern heavy
Considered layouts
Yearbook/ prospectus pitch and execution
Work that shows off print finishes
Info graphic briefs
Typographic posters
Work that shows variations in folds
packaging briefs
visual diary

NEEDS

Logo
Web presence
Business cards
Creative CV
considered layouts
Custom print formats
researhc backing up work
work that evokes emotions/
Work that informs
Thorough , considered briefs.


5. RESEARCH

WANTS

Architects and their menthods/process.
Birmingham's industrial past.
History of architecture itself
Editorial
Infographics
Relation between type and architecture?
Colour theory
D&AD
Inspirational people/objects/places
Hidden areas of Birmingham
Evolution of infographics
Importance of signage in Design
Importance of print
Multiculture of Birmingham
History of the manipulation of a consumer's desires
Fine Artists I wish to collab with.

NEEDS

Birmingham's industrial past
Fine art course history
Editorial
Post grad life
Typefaces appropriate
For Briefs
Consumer culture
Web / CSS
Architecture in other countries
Architecture eras
Bauhaus type work
Paint methods
Thought / Processess
D&AD
Hidden areas of B'Ham
Importance of signage in design
Cost of work and what factors effect pricing
Importance of print
Multiculture of B'ham.
History of brands.
What other studios are doing
What bad habits NOT to pick up
Fine artists I wish to collab with.







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