Thursday, 3 May 2012

Further logo development


In this design I have singled out the design with the smaller line. This is the logo with and without the "Counteract" title underneath the square. I've come to a compromise and decided that the square logo will be the core logo and the word counteract is not fixed to the square. This allows for easier application whilst still using the type element in things such as letterheads etc.



The logo in line drawing form and reversed out.


Whilst making the final tweaks to the logo I tried embedding the name of the magazine within the logo itself. I'm not sure if this is a wise decision because when made small the text will become illegible.
I do quite like it but that's at a big scale. I would need to scale down the logo to see wether it would see work.


The logo at a smaller scale. It still seems to work. You can still see that it says Counteract but it's slightly more difficult at a smaller scale.

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