As with any logo design I started out on paper. It started with a few simple designs and type treatments but as you look through the designs below, whilst designing and putting my visual thoughts on paper I was finding new ways to improve the logo.
Open publication - Free publishing - More counteract
I started with the word Counteract and trying out borders around the word to give it strength and I also tried experimenting with the meaning of COUNTERACT which is to do the opposite of one act. I did this by having the word splitting the word into two sections "Counter" and Act. I flipped the word Act horizontily to subtly communicate counteract. I also paid attention to the word counter in a typographic sense. In type anatomy, the counter is the enclosed or partially enclosed circular or curved negative space (white space) of some letters such as d, o, and s. I used block characters with the counters filled. This gave me a geometric visual for a logo. I then condensed the word counteract into two letters - "C and A". This meant the name of the magazine could work as a logo which enabled ease of application onto products such as bags, stickers etc. Sticking to the geometric idea of the previous design the C and A were blocked which made it easy to work with.
I tried out different weights, sizes and positioning of the two shapes.
At the moment, I can see the designs below working. The shapes give the logo a strong identity.
I started with the word Counteract and trying out borders around the word to give it strength and I also tried experimenting with the meaning of COUNTERACT which is to do the opposite of one act. I did this by having the word splitting the word into two sections "Counter" and Act. I flipped the word Act horizontily to subtly communicate counteract. I also paid attention to the word counter in a typographic sense. In type anatomy, the counter is the enclosed or partially enclosed circular or curved negative space (white space) of some letters such as d, o, and s. I used block characters with the counters filled. This gave me a geometric visual for a logo. I then condensed the word counteract into two letters - "C and A". This meant the name of the magazine could work as a logo which enabled ease of application onto products such as bags, stickers etc. Sticking to the geometric idea of the previous design the C and A were blocked which made it easy to work with.
I tried out different weights, sizes and positioning of the two shapes.
At the moment, I can see the designs below working. The shapes give the logo a strong identity.
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