Cheesy I know but bear with me. Today will and I had a discussion with Jane about what sort of language should be used. The keyword we found in the brief was IMAGINATIVE - imagination!
Imagination is all about being free and expressing your thoughts and ideas. It's all about letting your imagination take flight. This was where we got the bird idea from.
As corny as it sounds I do quite like it and if the designs are tastefully done then people will ignore the cheesyness of the tagline.
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