Design practice

IDENT CARDS

At the end of every ident on tv a screen comes up displaying information such as the name of the programme and what day/time it's on.
Each individual channel has it's own distinctive style and philosophy. For example - The latest BBCONE idents are all based around an idea of a circle. The circle symbol was decided upon as a 'symbol of togetherness', but also a 'nod' towards the channel's heritage and in particular, the use of a globe logo for much of its history.
Where as more 4 has a very different approach. The re-brand is centred round a bold, flexible logo that morphs through a series of flips, folds and reveals. The colour palette reflects the vibrant nature of interiors, food culture, fashion and other contemporary lifestyle programming.

I've already vectored the MORE4 Logo so I may need to look at how the programme information will be shown when shown.
I want different ident cards at the end to differentiate each one from the rest.

The one rule I considered throughout every ident is to make it believeable. That means sticking to the channel's style. Unfortunalty some things are unavoidable such as using the exact same typeface because of low funding.  To achive the look I first visited manvsmachine's (The company responsible for the rebrand) website and took a screenshot of an ident. like so.

I then placed the screenshot into illustrator and created a new blank layer.
I turned down the opacity of the layer containing the screenshot so I could see what goes where. This helped me to place the logo and information exactly where they are meant to be.

THE FINISHED RESULT!
I'm really pleased with how well they match up. obviously there are a few differences (type, leading etc) but I expected that.