Design practice

NEW MODULE OUGD203 DESIGN PRACTICE TWO.

FRED'S BRIEFING / SEMINAR

Submission 25th may 2012.

MODULE AIMS -

To identify, explore and develop areas of practical and conceptual research in order to develop a body of creatively/professionally relevant work.
Easy to forget about research and have to make quick decisions but what's driving those decisions. Research into areas of design that's more appropriate to you as an individual.

To develop specialist knowledge and approaches to the investigation on self determined solutions to design briefs.
We are specialists. Part of it is knowing how to apply skills to solve those problems. Part of what I need to develop as a skill is to understand what problems come up and what questions to ask.

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"GRAPHIC DESIGN IS AN ONGOING EXAMINATION/CONVERSATION
BETWEEN THE DYNAMICS OF PERSONAL EXPLORATION AND PROFESSIONAL PRACTICE." - MATT OWENS, VOLUMEONE
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THREE KEY THINGS OF A DESIGN PRACTICE.

- The appropriateness of response
- Quality of resolution
- Meeting the deadline.

These three should be the foremost in my mind.

What is a problem?
The breif itself might ask me to produce a product design a website, campaign.
thats the surface level problem. All you do is all that says then you will struggle.

Are you being asked to do something or do you WANT to do something.

Am I being asked to persuade, inform, promote....?
Am I trying to ask a question, make a statement, give an order, deliver and instruction, make something laugh/cry....?

What is my rationale?
A significant part of what we're doing now.
Turns you into an indpedent designer. Not only does it ask the question - What are you doing?
but also WHY are you doing it.

Questions I need to be asking myself -

1. Concept 
2. Idea
3. Research.

All these things are affected by the

1. Audience
2. Context
3. Media

Am I...?

Creatively driven
ethically driven
commercially driven

Handmade
Digital
Lens Based

2 - Dimensional
3 - Dimensional
4 - Dimensional


Quality of resolution

Depth of appropriate research
Breadth of intial ideas
Selection of potential solutions
Thorough visual development
Attention to detail/crafting
Clarity or presentation

TYPE &/OR IMAGE.

-Is the media the message
-The tone of voice


PLAY !!
try it
test it
make it better

Collaborate. - The space between people working together is filled with conflict, friction, strife, exhilaration, delight, and vast creative potential."

Meeting the deadline.

Message communication clarity, context + creativity, concepts, ideas x Skills, orginisation, discipline, commitment
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Boundries, limitations, rules, time.
 =
An effective graphic design practice.

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