I went into the studio with a clear head of what I wanted to achieve in this brief. I had a fairly new concept but had the range in mind. But when it came to explaning my range I felt like i was in a bit of a mess.
Lorenzo suggested that I list all the possibilities and focus on the range.
Heirarchy - What comes first.
The brewery - products/beer - promotion - stationary.
Liam also kindly suggested I look at barrels and trucks and how other breweries get their products out there.
RANGE -
- Beer bottles/cans/crates/bottle caps
- Different types of beer - Ale, lager, stought should, determine different packaging of the beer.
- Brewery trucks.
- Banners
- Coasters
- Beer pump clips.
- Newsletter
- Stationary.
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