KISS -Keep it simple stupid
In todays briefing, one of the questions asked was "Are there examples of previous winners online?"
Amber then advised us not to look at anything for inspiration. WORK magazine are looking for something new and when people are looking at your submission you wouldn't want people saying " Oh, that reminds me of...."
So, I really want to keep it simple. It's so easy to design something "pretty". The hard part is getting your design to communicate something.
I don't want to use "design cliches" or a pretty font so here are my rules for this brief -
MAKE SURE IT COMMUNICATES SOMETHING
KEEP IT SIMPLE STUPID
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